- Arenas. Where will we be active?
- Differentiators. How will we get there?
- Vehicles. How will we win in the marketplace?
- Staging. What will be our speed and sequence of moves?
- Economic logic. How will we obtain our returns?
Source: Adapted from Donald C. Hambrick and James W. Fredrickson, “Are You Sure You Have a Strategy?,”Academy of Management Executive 19, no. 4 (2005): 51–62.
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