In order to pick the proper feature-level metrics, exploring
Google’s HEART framework for UI metrics may be a good starting
H – Happiness Metrics (like user satisfaction scores)
E – Engagement Metrics (like average visits or uses per user)
A – Adoption Metrics (like new users)
R – Retention Metrics (like churn)
T – Task Success Metrics (like form error rates)
Here is the gist of learnings for making new and exciting products
- Secrets are at the core of every big innovation.
- Entrepreneurs should focus on discovering secrets about human behavior, which are cheap to discover but can have a massive impact.
- Behavioral secrets are plentiful whenever major changes in interface occur.
- For startups, secrets need to quickly turn behavioral insights into network effects to sustain competitive advantage.
- Arenas. Where will we be active?
- Differentiators. How will we get there?
- Vehicles. How will we win in the marketplace?
- Staging. What will be our speed and sequence of moves?
- Economic logic. How will we obtain our returns?
Source: Adapted from Donald C. Hambrick and James W. Fredrickson, “Are You Sure You Have a Strategy?,”Academy of Management Executive 19, no. 4 (2005): 51–62.
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